The Vetted Collection · by Wandering Roots
Every place, walked.
Same content, same venues, same data — but each concept presents the information a structurally different way, not just a different skin. Three 3-page walkthroughs (Home · The Collection · A Venue) on the locked brand. Pick the model.
Concept 1 · data-forward
Information as a printed reference. The collection is a typographic Ledger (read it by the facts, not the photos); a venue is a formal Specimen Sheet — the data is the hero, images are small and secondary.
Home · Ledger · Specimen Sheet
Open concept →Concept 2 · photography-led
Photography is the page. The collection is a full-bleed Photo Essay you scroll like a walk; a venue is a Photo Story — full-screen images carry it and the data appears once, quietly, near the end.
Home · Photo Essay · Photo Story
Open concept →Concept 3 · decision-forward
Built to choose and to convert. The collection is a Comparison Matrix — every venue side-by-side, read across to compare; a venue is a Briefing Document with anchored sections and a worked-out pricing breakdown.
Home · Comparison Matrix · Briefing Doc
Open concept →All three share the locked brand — Field-green palette, Cormorant Garamond / Newsreader / Work Sans, the "naturalist, not a friend" voice. They differ only in how the same collection is displayed. Sample venues (Cedarwick, Saltbluff, Flint) are placeholders; imagery is from the concept boards.